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NEWSLETTER STRATEGIST | YAHOO NEWS | APRIL 2024 - PRESENT

Lead content and product strategy for three newsletter products that deliver breaking, entertainment and commerce content to 2M+ Yahoo News and Mail users
Work with newsletters director to define, execute and evaluate overall editorial strategy for each of these newsletter alerts + ad-hoc editorial strategy and plans for tentpole events (e.g. political conventions, elections, Golden Globes, et al)
Work cross-functionally with design, marketing, platforms, engineering and data analytics teams to build out newsletters in two-week sprints
Project manage the launch of email alert products, by setting requirements, working with vendors to fulfill design and product needs, leading QA and shipping finished products
Work with Homepage, Social and other editorial teams to create multiple entry points for newsletter subscribers
Write The Yodel, a daily morning newsletter for 1M+ subscribers, as needed

FREELANCE JOURNALISM AND COMMUNITY ENGAGEMENT | NOV 2023 - MARCH 2024

Planet Detroit, an independent news organization covering the environment and public health in Detroit and Michigan, leveraging social media, newsletters and search for audience growth
Brooklyn Public Library, liaising with specific branches to evaluate existing community relationships, discover opportunities to build new connections and strengthen community engagement. Community research and engagement methods involved: in-person interviews, focus groups, card-sorting, and quantitative data analysis
The New York City News Service, reportage on how life in New York City was unfolding for migrants
Economic and business reporting:
- Reported on U.S. businesses
- Reported on the U.S. economy

AUDIENCE ENGAGEMENT journalist | DETROIT FREE PRESS | JUNE - AUGUST 2023

Created, scheduled and monitored Instagram and other social media assets (posts, Stories, vertical video, Threads) using Canva and in-app editing tools
Increased Instagram accounts reached for the Freep handle by 254% and accounts engaged by 172% in the first three weeks of my internship with content around daily news and special events like Taylor Swift’s Detroit stop for the Eras Tour
Wrote service and explanatory stories
Wrote Daily Briefing newsletter as required, breaking down the news of the day
Answered reader questions coming in from social media
Monitored and moderated reader comments on the website

SERVICE AND EXPLANATORY NEWS reporter | THE CITY | FEB 2023 - MAY 2023

Reported on news New Yorkers can use
Answered reader emails about elections + generate story ideas from feedback

FREELANCE REPORTER | THE NEWS MINUTE | MAY 2021 - DEC 2021

Reported long-form stories about hushed-up incidents of sexual harassment and rampant sexism at a
Chennai private school and the invisible status of delivery riders in the gig economy

COPYWRITER | FRESHWORKS | OCT. 2020 - AUG. 2022

Write, edit, and shoot scripts and videos for our product and skills courses
Launched Freshsuccess Fundamentals, a 4-video course on Freshworks’ customer success product, by writing, shooting, publishing, and marketing the course to learners
Pitch, create, and schedule social media campaigns for Freshworks Academy
Work on creating UX copy guidelines for voice, tone, grammar, mechanics, and consistency across the product suite

COPYWRITER | LINDBLAD EXPEDITIONS-NATIONAL GEOGRAPHIC | OCT. 2019 - Mar.2020

Wrote creative copy with headers, preheaders, HTML, offers, for outgoing emails informing audience of timely opportunities, trips, and destinations for a travel expeditions company
Edited daily incoming reports from ships for style, structure and grammar
Researched and wrote copy for recurring vertical about wildlife
Wrote web content as needed for the company’s new website

MEDIA EDITORIAL INTERN | MACMILLAN LEARNING | JUNE - aug 2019

Assisted media editorial team in procuring and evaluating content to be posted on Launchpad, the Macmillan Learning platform
Helped research and review competing products in the digital learning field
Assisted with administrative tasks such as data entry and formatting in various company systems as needed
Compiled intra- and inter-departmental guide to team personnel, jargon, functions over the course of the internship
Contributed to Macmillan Learning’s student blog, College Quest

Editorial Intern | Hachette BOOK GROUP | JUNE- deCEMBER 2018

Read and analyzed book proposals for Hachette Books (June-Aug) and Basic Books (Sep-Dec.)
Wrote reader’s reports for assistant and senior editors on a proposal’s potential, its strengths and weaknesses, and comparative titles

Optimized backlist titles for online search through metadata revisions
Applied research on podcasts for a presentation to the team on podcasts with book-potential
Assisted and actively participated in company-wide diversity committee with college outreach panel
Compiled information on awards and addresses for spreadsheets for large-scale mailings, coordinated packaging and mailing of over 300 books over a 6-month period

Editorial and Social Media Intern | The Hindu | June - July 2017

Pitched and developed stories for the feature section of second-most circulated English-language newspaper in India
Previewed and covered theater events, novelty trades in neighboring towns and band performances
Managed and scheduled tweets and Facebook posts for multiple Twitter handles and accounts in different cities

MANaging Editor | Globalists | October 2017-MAY 2019

Wrote and did copy, line, and structural edits with writers on stories about cultural diversity and experiences for an award-winning student-run online platform
Created and managed Google Sheets for the platform’s schedule and deadlines for stories
Led print edition launch, schedules, funding and distribution over a three-month period

STAFF REPORTER | THE STAND | FEBRUARY 2018 - may 2018

Researched, interviewed, reported and wrote a profile of Charles Rivers, a former prisoner working to provide resources for re-entry into society in the South Side neighborhood of Syracuse
Contributed to an award-winning prison-to-family reporting series on a state grant to reunite parolees with their families

Assistant Digital Editor, Staff Writer, Beat Writer | The Daily Orange | December 2016 - MAY 2018

Pitched and wrote weekly stories as “Top Ten” listicle columnist with 10+ human sources.

Discovered interesting events and wrote weekly 800-word stories on the “From the Calendar” beat
Scheduled tweets on Tweetdeck, modified headlines to get more clicks and hits and brainstormed graphics that fit well with stories
Wrote A1 (1,200-words) and shorter-form (800-words) stories as staff writer

Staff Writer | Newhouse Student News Team | January 2018-MAY 2019

Write coverages of important events happening at the university’s public communications school as well as profiles of communications students and alumni

Web Writer, Editorial Intern, Assistant Features Editor | Jerk magazine | September 2015-2016

Pitched 3 ideas and developed one into a 800-word weekly story dealing with campus life as “Real Talk” columnist
Pitched 10+ideas monthly for sections like Opinion, Features, Package, Front and Back of Book as editorial intern and assistant features editor for a magazine that published three times a semester
Helped copy-edit each issue before print, found and brainstormed pitches, sources and managed writers for long and short feature stories for the features section as assistant features editor

Staff Writer | College Magazine | February 2017 - June 2017

Wrote weekly articles and stories aimed at college student academics, travel, and careers
Worked with active voice, storytelling, research techniques. sharpening writing skills, and content management

Head of Public Relations | South Asian Students Association | September 2016 - APRIL 2018

Drafted and designed flyers and Facebook posts for events for the South Asian diaspora on campus with Photoshop and online template programs
Handled Instagram and Snapchat handles on the day of events, running a live Instagram feed on projector for active audience interaction

Education

Craig Newmark Graduate School of Journalism, City University of New York

Master of Arts, engagement journalism (December 2023)

S.I. Newhouse School of Public Communications, Syracuse University

Bachelor of Science, magazine journalism (May 2019)

Minors: History, Economics

GPA: 3.8, Dean’s list all semesters

Newhouse School Peer Advisor, 2016-17

AWARDS AND RECOGNITION

INDIVIDUAL

2023 Dow Jones News Fund Scholar

2019 Newhouse Scholar

2019 William Glavin Award for Excellence in Magazine Writing

2018 Heather L. Fleischman Memorial Scholarship for a junior woman who has demonstrated Outstanding Potential in Journalism

GROUP

2019 Award for Outstanding Media/Publication at the 44 Stars of Excellence Gala: Globalists

2019 Syracuse Press Club Award: Second Place for Non-Daily Newspaper News Feature or Series: Prison to Family Series, The Stand

Skills

Preliminary: modifying data in HTML with open-source programs like Highcharts, NVD3, Leaflet.js